It facilitates business round the clock and in any geography.It allows customers easy access to experts.It fine tunes offerings to specific customer groups.It offers an economical means of reaching diverse and widely distributed customer group.It allows a wider customer base to do business with.What does a Call Centre do for an Organisation? These combined Internet Call Centres or "Customer Contact Centres" will shape the future of call centre design. With the enabling of integration of call centre and Internet technology, call centres of future will handle telephone, fax, web, Internet and interactive T.V. Call Centres provide large and small international enterprises with the unique ability to establish a presence in foreign markets without the expense and complexity of owning and managing their own infrastructure.Ī call centre with good metrics and good data capture abilities represents a credible marketplace intelligence system. Finally, the growth of direct marketing has also contributed to the popularity of call centres as a means of reaching targeted customer bases. Market liberalization of utilities has also been a key driver of call centre growth. Telephoneīanking has led to call centre growth in the financial services sector, while in retail the increase in direct response television and home shopping have driven call centre growth. In addition, telemarketing is growing and information lines are forming part of many product service offerings. Offerings, tele banking, concept of direct response television and home shopping, market liberalization of utilities, growth of direct The use of call centre is undergoing enormous growth due to importance attached by companies to customer care, telemarketing for product It operates to provide round the clock and year round service i.e.24 x 365 service. Thus, a call centre is a service centre which has adequate telecom facilities, trained consultants, access to wide database, Internet and other on-line information support infrastructure to provide information and support to customers. A call centre is sometimes defined as a telephone based shared service centre for specific customer activities and are used for number of customer related functions like marketing, selling, information dispensing, advice, technical support etc. State-of-the-art communications and information technologies. He was earning around Rs 60,000.Call centres combine the use of highly effective and empowered company representatives with a service framework that relies heavily on He got a job after college, where he learnt the techniques of hiring new recruits for various profiles. Amir Zeesham, the mastermind, has an engineering degree. She also arranged bank accounts and SIM cards for commission.Īnother accused, Shivam Sharma, provided his bank account for the money to be deposited and allegedly charged Rs 10,000 as commission for each transaction to his bank account.ĭuring their sustained interrogation, the accused confessed to their involvement in the case. They hired Rekha, another accused, as a tele-caller on the monthly salary of Rs 20,000. They took a place on rent for Rs 15,000 and began operations six months ago. The accused - Amir Zeesham and Rahul Rajawat - are partners in the call center with a 50 per cent profit share. With this, the police raided the call centre, where three people, including a woman, were found to be working.Īlso Read | Bhopal: Gang duping people on pretext of selling laptops, mobiles at cheap rates busted Further, a team was deployed to gather local intelligence. The police analysed the money trail, gathered details of the beneficiary's bank accounts and mounted technical surveillance.
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