![]() ![]() Colors have the power to change moods, cause excitement, and induce tension among people. They play an immense role in amplifying the values of brands. As a gaming brand, Fortnite used the crescent moon to depict its growth and creativity. It’s a spiritual symbol that evokes a new beginning. Though the crescent moon is a sign of birth cycle and fertility, it represents productivity in business. It has a crescent moon on top of its letter-I. Rectangle also communicates honesty, stability, and solidity.įortnite’s original trademark had a moon. By using a rectangle, Fortnite is expressing dependability. And brands that understand these emotions use them to their merits. There are unique emotions with every geometrical shape. It housed the wordmark in the previous emblem. Now, let’s explore them briefly below:Ī rectangle is the prominent solid figure you can find on Fortnite’s logo designs. The designer who crafted Fortnite’s modest logo used a few design elements. Yet, the fewer, the better! These elements evoke specific emotions that designers must consider. Hence, no creative experts can design a logo without them. Graphic elements are the backbone of all logo designs. ![]() The Fortnite Logo Design Elements The Fortnite Logo Most people can now vouch for the Fortnite logo because it’s simple, versatile, and scalable across any promotional medium. With a neutral color, which can either be black or white, the Fortnite logo looks professional, authoritative, and sends a simple message to its audience. Now, its target users can recognize and read the inscription on it with ease. When the designer used a sharp typeface and a neutral color, the trademark became clean, and it achieved a minimalist status. It’s, therefore, no surprise it’s served the company for less than a year.īut the current logotype is outstanding. And the lines on its letters were also out of place. Though it had fewer graphic elements, its color choice was terrible. The original trademark wasn’t impressive. It’s solid, sleek, and legible in all black with a neutral background. Here, another monochrome design took over from the wooden pattern trademark. In 2014, Fortnite’s trademark undergone its second update. Though the shape and lines weren’t stable, they convey a style.Ģ014 to Present-The Second Fortnite Logo Update The white logo looked like a wooden pattern with screws on each typeface. Eventually, this modest emblem replaced the first fancy and colorful logo design. The original trademark served the company for a year. Fortnite Logo EvolutionĢ012 to 2014-The First Fortnite Logo Update This logotype had elaborately designed elements. Inside the letters were images like towers, castles, carnival tents, etc. And on top of its letter-I was a shiny moon. The trademark looked like flowing letters on a black rectangular background. It featured letters and color schemes that weren’t solid and balanced. The original logo is a cap wordmark emblem. It has evolved from a detailed design to a modest and attractive trademark. The logo, since it appeared in 2011, has had two significant updates. The logo represents one of the most popular and exciting games in the world. The logotype has also gained the trust of about 23.2 million Instagram followers. In a few years, the logotype has earned 4.8 million page likes on Facebook and 10.3 million Twitter followers. Others include billboards, television, and special events. You’ll find it parading on digital media, social media, and merchandises. People across the world recognize the Fortnite logo on several advertising channels. That’s a staggering outcome for a game that is new on the market. The video game app has been downloaded over 100 million times on the Apple Store. ![]() Today, it has about 350 million loyal registers, making it one of the fastest-growing video games globally. Since it launched in 2017, it has garnered much popularity and rub shoulders with the giants. It’s an innovative and exciting video game that resonates with both the young and old. Its Fortnite Battle Royale has taken the gaming world by storm. With these big brands dominating the market, it’s wise to think it would be difficult for a new brand to penetrate the market. Interestingly, only a handful of brands serve these massive game lovers. Let’s look at the Fortnite logo and some history behind the business.Įxperts estimate that there are about 2.5 billion video game enthusiasts in the world. ![]()
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